MS-11: Strategic Management

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IGNOU Study Material in pdf

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Syllabus

Block 1: INTRODUCTION TO STRATEGIC MANAGEMENT

Unit 01 Concept of Strategy

Unit 02 Process of Strategy

Unit 03 Strategic Framework

Block 2: STRATEGIC ANALYSIS

Unit 04 Environmental Analysis

Unit 05 Competitive Forces

Unit 06 Internal Analysis

Block 3: BUSINESS LEVEL STRATEGY

Unit 07 Cost

Unit 08 Differentiation and Focus

Block 4: CORPORATE LEVEL STRATEGY

Unit 09 Growth Strategies-I

Unit 10 Growth Strategies-II

Unit 11 Strategic Alliances

Unit 12 Turnaround

Block 5: IMPLEMENTATION AND CONTROL

Unit 13 Structural Dimensions

Unit 14 Behavioural Dimensions

Unit 15 Control

Unit 16 Evaluation of Strategy