MS-6: Marketing for Managers

Question Papers

Books

Reference Book

Reference book of MS-6 from GPH publications. Solved question papers and important topics to cover syllabus in limited time. To purchase click the link below :

Flipkart »

IGNOU Study Material in pdf

Download free pdf files of MS-6 from eGyankosh. Covers all units of all blocks.

Download PDF

Syllabus

Block 1: MARKETING AND ITS APPLICATIONS

Unit 01 Introduction to Marketing

Unit 02 Marketing in a Developing Economy

Unit 03 Marketing of Services

Block 2: MARKETING PLANNING AND ORGANISATION

Unit 04 Planning Marketing Mix

Unit 05 Market Segmentation

Unit 06 Marketing Organisations

Unit 07 Marketing Research and its Applications

Block 3: UNDERSTANDING CONSUMERS

Unit 08 Determinants of Consumer Behaviour

Unit 09 Models of Consumer Behaviour

Unit 10 Indian Consumer Environment

Block 4: PRODUCT MANAGEMENT

Unit 011 Product Decisions and Strategies

Unit 012 Product Life Cycle and New Product Development

Unit 013 Branding and Packaging Decisions

Block 5: PRICING AND PROMOTION STRATEGY

Unit 014 Pricing Policies and Practices

Unit 015 Marketing Communications

Unit 016 Advertising and Publicity

Unit 017 Personal Selling and Sales Promotion

Block 6: DISTRIBUTION AND PUBLIC POLICY

Unit 018 Sales Forecasting

Unit 019 Distribution Strategy

Unit 020 Managing Sales Personnel

Unit 021 Marketing and Public Policy

Unit 022 Cyber Marketing