MS-63: Product Management

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Syllabus

Block 1: PRODUCT MANAGEMENT - INTRODUCTION

Unit 1 The Product Management - Basic Concepts

Unit 2 The Product Management Process

Unit 3 The Product Planning System

Block 2: MANAGING PRODUCTS - 1

Unit 4 Product Line Decisions

Unit 5 Product Life Cycle

Unit 6 Product Portfolio

Unit 7 Product Pricing

Block 3: BRANDING AND PACKAGING DECISIONS

Unit 8 Branding Decisions

Unit 9 Positioning Decisions

Unit 10 Brand Equity

Unit 11 Packaging Decisions

Block 4: NEW PRODUCT DEVELOPMENT

Unit 12 Organising for New Product Development

Unit 13 Generation, Screening and Development of New Product Ideas

Unit 14 Economic Analysis

Block 5: IMPLEMENTING NEW PRODUCT DECISION

Unit 15 Concept Development and Testing

Unit 16 Physical Development of the Product

Unit 17 Pretest Marketing and Test Marketing

Unit 18 Product Launch