MS-64: International Marketing

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Syllabus

Block 1: INTERNATIONAL MARKETING : AN INTRODUCTION

Unit 1 . Scope and Size of International Markets

Unit 2 Conceptual Framework

Unit 3 Institutional Framework

Block 2: ENVIRONMENT OF INTERNATIONAL BUSINESS

Unit 4 Cultural Environment

Unit 5 Political and Legal Environment

Unit 6 Economic Environment

Block 3: POLICY FRAMEWORK AND PROCEDURAL ASPECTS

Unit 7 India's Export-Import Policy

Unit 8 Export-Import Documentation

Block 4: INTERNATIONAL MARKETING MIX

Unit 9 International Product Policy and Planning

Unit 10 International Advertising

Unit 11 International Pricing Policy

Unit 12 International Distribution and Sales Policy

Block 5: INTERNATIONAL MARKETING PLANNING

Unit 13 International Market Selection

Unit 14 International Marketing Research

Unit 15 International Marketing Planning and Control